How LBD works, what we cost, who we serve, and how to get started. If something isn't here, call us.
The MAP is the strategic document every LBD engagement is built on. It covers audience personas, voice of customer research, competitive intelligence, messaging hierarchy, funnel architecture, platform strategy, tech stack audit, and a 90-day campaign calendar. It's not a slide deck. It's a working blueprint. Every downstream deliverable runs on what the MAP establishes.
Yes, for new clients. The MAP establishes the strategic foundation everything else builds on. Clients who skip strategy and jump straight to execution consistently get weaker results. Regardless of how much they spend. We've built the model to prevent that. All new LBD clients begin with a MAP engagement.
MAP Essentials delivers in 3–4 weeks. MAP Growth in 4–6 weeks. MAP Performance in 6–8 weeks. We don't rush strategy. The MAP becomes the document every downstream decision runs on, so it needs to be thorough and accurate.
The discovery call is 30–45 minutes. We'll ask about your business, your goals, your current marketing situation, and what's driving you to reach out now. You'll know by the end of the call whether a MAP is the right next move, and we'll tell you honestly if it isn't.
Three things: fixed scope, fixed fee, and a moral filter. We don't sell hours. We produce deliverables that perform. We don't take every client. We work with businesses whose work we can defend on its own merits. And we don't build on foundations we haven't verified. Strategy always comes before execution.
Before a single deliverable is built, you know exactly what you're getting, what it costs, and when it's done. The proposal is the contract. No surprise invoices. No scope creep. No 'that's an add-on.' If it's not in the proposal, we discuss it before we touch it.
No. LBD doesn't sell time. Digital Advertising and Prospecting and Pipeline services involve ongoing monthly work. But they're priced as fixed-scope monthly engagements with defined deliverables, not open-ended retainers where the hours determine the value.
AI runs through every LBD engagement at the production layer. We use it to accelerate research synthesis, content development, campaign architecture, data analysis, and reporting. It's how a two-person firm delivers what most agencies require ten people to produce. Clients don't pay for AI as a feature. It's built into the model.
MAP Essentials is the starting point. The minimum engagement for any new client. It establishes the strategic foundation and tells us both what the right next moves are. Most clients find the MAP Growth tier is where the full strategic picture comes together.
Seven service lines: Marketing Action Plan, Brand Architecture, Digital Ecosystem Build-Out, Marketing Operations, Content and Social, Prospecting and Pipeline, and Digital Advertising. Each is a fixed-scope engagement. Most clients start with the MAP and layer in services from there based on what the MAP reveals.
Because running ads on a brand without positioning, a website without tracking, or a message without testing is expensive guessing. Every dollar spent on paid media should trace to a strategic decision, a verified audience, and a tested message. When DA comes last, those conditions are met. That's why it performs.
Yes. As part of the Digital Ecosystem Build-Out (Movement 03). LBD builds conversion-optimized websites with the full analytics stack: GA4, Google Tag Manager, Google Search Console, and Microsoft Clarity. We don't build standalone websites without the strategic and technical infrastructure around them.
Existing clients with a MAP in place can engage individual movements. New clients always start with the MAP. There's no meaningful way to scope execution work without the strategic foundation the MAP establishes.
Service-based businesses with real stakes: attorneys and professional services firms, builders and craftspeople, wellness and counseling practitioners, tourism and hospitality operators, startups with a clear ICP, SaaS and data companies, and industrial and manufacturing businesses. If your work stands on its own merits and your business is ready for a system, we're probably a fit.
We'll tell you directly. And where we can, point you toward something that is. We don't try to make every engagement work. Fit over force is one of our five operating values. A bad fit serves no one, and we'd rather have an honest 20-minute conversation than a frustrating 6-month engagement.
We're headquartered in Pikeville, Kentucky. Part of the Catalyze EKY entrepreneurial ecosystem. We work with clients across the country. The EKY base is intentional, not limiting. This region is underserved by the kind of marketing infrastructure most businesses take for granted, and we're building it here first while serving clients everywhere.
Fill out the contact form or call 617.686.5618. Within one business day, you'll hear from us. Either to schedule a discovery call or to let you know if the fit isn't there. The discovery call is 30–45 minutes. If it's a fit, we scope the engagement, issue a proposal, and start within a week of signing.