Loveland Brand Design has relocated to Eastern Kentucky as part of the Catalyze EKY program through SOAR Innovation. We are here to build AI-powered marketing ecosystems for the businesses, nonprofits, and organizations shaping the region's future.
The businesses, nonprofits, and entrepreneurs of Eastern Kentucky are building real things. What they have never had is access to the kind of AI-powered marketing infrastructure that businesses in larger markets take for granted. That is the gap. That is what LBD closes.
A marketing gap is the measurable distance between a business's current ability to attract, convert, and retain customers and what is possible with the right systems in place. LBD identifies marketing gaps using five specific indicators.
We rate every prospect Low (Facebook only or no web presence), Medium (functional but dated, no automation), or High (modern and well executed). Most EKY businesses are L or M. Their digital front door is either missing or broken.
Tourism operators paying 15% to 20% per booking to Airbnb and Vrbo because they have no direct booking infrastructure. Every OTA booking is revenue leaving the region.
Businesses relying entirely on word of mouth and referrals with no automated way to attract, capture, or follow up with prospects. Growth is accidental, not engineered.
Organizations undergoing a rebrand with no clear digital rollout strategy. These are time-sensitive moments that close quickly and require expert navigation.
Large, revenue-generating organizations running digital infrastructure that significantly underperforms their scale. The gap between who they are and how they show up online is the opportunity.
Before arriving in Eastern Kentucky, LBD conducted a comprehensive market study across all 29 SOAR eligible counties. We mapped the business landscape, identified marketing gaps, and built a full prospect pipeline organized by cluster, industry, digital maturity, and service fit.
SOAR HQ, Pikeville Medical Center, Community Trust Bancorp, University of Pikeville. Highest enterprise density in the region.
UK King's Daughters (live rebrand), Addiction Recovery Care, Kentucky Christian University, VanAntwerp Attorneys.
Christian Appalachian Project, Jenny Wiley State Park, Country Music Highway tourism cluster, Mountain Arts Center.
Hazard ARH, Appalshop, Hindman Settlement School, Kentucky Mist Moonshine, the $1B Starfire solar project.
University of the Cumberlands (20,000 students), Baptist Health Corbin, Union Commonwealth University (live rebrand).
OTA-dependent operators. The Direct-Booking Growth System opportunity.
Morehead State University, UK St. Claire (live rebrand), Cave Run Marinas, Mt. Sterling Court Days (200,000 attendees).
LBD's six-phase Growth System is not a menu of services. It is a sequential, interdependent framework where each phase builds on the last, creating a compounding effect that transforms scattered marketing into a unified, intelligent growth engine.
Strategy, audience research, go-to-market composition. A complete roadmap before a single dollar is spent on execution.
Website, CRM, SEO, automation, analytics, attribution. Full-stack digital infrastructure that connects every element and performs in sync.
Voice, visual identity, story alignment. A brand system that ensures consistency at every touchpoint across every channel.
Automated lead generation, CRM integration, outreach sequencing. A predictable, scalable pipeline where no lead goes unheard.
Google, Meta, performance campaigns built to think, scale, and sell. Every dollar tracked, every result feeding back into the system.
Predictive analytics, adaptive content, brand voice AI training across GPT, Claude, Gemini, and Copilot. A living system that learns and compounds over time.
LBD is a Catalyze EKY participant and Social Enterprise Accelerator cohort member through SOAR Innovation, the region's premier economic development organization headquartered in Pikeville, Kentucky.
We are not here as an outside vendor. We made the move. We are embedded in the ecosystem and committed to growing alongside the businesses, organizations, and founders building Eastern Kentucky's future.
LBD is lean by design. Three people, AI-powered, built to serve the entire region. Our impact is not measured by our headcount. It is measured by what we help other businesses become.
We are planning free monthly AI marketing workshops open to any Eastern Kentucky entrepreneur. Practical tools, real systems, no gatekeeping.
Every EKY business LBD helps grow creates more local opportunity. Every direct booking we drive back from an OTA keeps money in the mountains. That is the social enterprise story.
This is not a remote work experiment. LBD relocated to Eastern Kentucky because we believe in what is being built here and we intend to be part of it for the long haul.
Whether you are a small business in Pike County, a nonprofit in Hazard, or a tourism operator in the Red River Gorge. If your marketing is not working as hard as you are, let's talk.