Loveland Brand Design was selected for Catalyze EKY through SOAR Innovation. We are here to build AI-powered marketing ecosystems for the businesses, nonprofits, and organizations shaping the region's future.
The businesses, nonprofits, and entrepreneurs of Eastern Kentucky are building real things. What they have never had is access to the kind of AI-powered marketing infrastructure that businesses in larger markets take for granted. That is the gap. That is what LBD closes.
A marketing gap is the measurable distance between a business's current ability to attract, convert, and retain customers and what is possible with the right systems in place. LBD identifies marketing gaps using five specific indicators.
We rate every prospect Low (Facebook only or no web presence), Medium (functional but dated, no automation), or High (modern and well executed). Most EKY businesses are L or M. Their digital front door is either missing or broken.
Tourism operators paying 15% to 20% per booking to Airbnb and Vrbo because they have no direct booking infrastructure. Every OTA booking is revenue leaving the region.
Businesses relying entirely on word of mouth and referrals with no automated way to attract, capture, or follow up with prospects. Growth is accidental, not engineered.
Organizations undergoing a rebrand with no clear digital rollout strategy. These are time-sensitive moments that close quickly and require expert navigation.
Large, revenue-generating organizations running digital infrastructure that significantly underperforms their scale. The gap between who they are and how they show up online is the opportunity.
Since arriving in Eastern Kentucky, LBD has conducted a comprehensive market study across all 29 SOAR eligible counties. We mapped the business landscape, identified marketing gaps, and built a full prospect pipeline organized by cluster, industry, digital maturity, and service fit.
SOAR HQ, Pikeville Medical Center, Community Trust Bancorp, University of Pikeville. Highest enterprise density in the region.
UK King's Daughters (live rebrand), Addiction Recovery Care, Kentucky Christian University, VanAntwerp Attorneys.
Christian Appalachian Project, Jenny Wiley State Park, Country Music Highway tourism cluster, Mountain Arts Center.
Hazard ARH, Appalshop, Hindman Settlement School, Kentucky Mist Moonshine, the $1B Starfire solar project.
University of the Cumberlands (20,000 students), Baptist Health Corbin, Union Commonwealth University (live rebrand).
OTA-dependent operators. The Direct-Booking Growth System opportunity.
Morehead State University, UK St. Claire (live rebrand), Cave Run Marinas, Mt. Sterling Court Days (200,000 attendees).
The seven movements form one closed-loop system. The sequence is deliberate. Each movement builds on the last, compounding scattered marketing into a unified growth engine.
Strategy, audience research, and go-to-market composition. A complete roadmap before a single dollar is spent on execution.
Positioning, messaging, visual identity, and voice. Who you are before you speak, consistent at every touchpoint.
Website, analytics stack, and technical infrastructure. GA4, Search Console, Tag Manager, and Clarity on every build.
CRM, reporting, automation, and the connective tissue that keeps the system running without constant intervention.
Brand-aligned content at scale. AI-accelerated production that holds your voice and your standard.
Structured outbound, CRM setup, and lead systems that run unattended. A predictable pipeline where every lead is heard.
Paid media built on strategy. Every dollar traced to a decision. Digital Advertising comes last by design, and it performs better because of it.
Running through all seven movements. Predictive analytics, adaptive content, and brand voice AI training across GPT, Claude, Gemini, and Copilot. Infrastructure, not a feature.
LBD is a Catalyze EKY participant and Social Enterprise Accelerator cohort member through SOAR Innovation, the region's premier economic development organization headquartered in Pikeville, Kentucky.
We are not here as an outside vendor. We were selected for this ecosystem and we are part of it. We are embedded in the ecosystem and committed to growing alongside the businesses, organizations, and founders building Eastern Kentucky's future.
LBD is a one-person firm running on AI infrastructure, built to serve the entire region. Our impact is not measured by our headcount. It is measured by what we help other businesses become.
We are planning free monthly AI marketing workshops open to any Eastern Kentucky entrepreneur. Practical tools, real systems, no gatekeeping.
Every EKY business LBD helps grow creates more local opportunity. Every direct booking we drive back from an OTA keeps money in the mountains. That is the social enterprise story.
This is not a remote work experiment. LBD was selected for Catalyze EKY and chose to build here because we believe in what is being built here and we intend to be part of it for the long haul.
Whether you are a small business in Pike County, a nonprofit in Hazard, or a tourism operator in the Red River Gorge. If your marketing is not working as hard as you are, let us talk.